I teach professional setup of Yandex.Direct contextual advertising.

Yandex.Direct is a system that allows you to advertise a website in Yandex search results and on partner sites in the form of banners. Search advertising is very similar to search results, so it is famous for its high efficiency. A person goes to Yandex search -> enters a query of interest to him -> sees your ad if it matches this query.

Who is the training for?

1. Entrepreneurs, business owners
2. Marketers
3. People wishing to master a new profession

No special knowledge is required to complete the training.

Duration of training

The educational materials are divided into several large semantic blocks, each block is allocated one lesson. A total of 4 lessons of 1.5 - 2 hours. Usually, lessons are held in the evening, once or twice a week.

Training formats

1. Online
2. Live

Training program (briefly)

1. Advertising technology basics. Collecting keywords for launching advertising
2. Writing advertisements
3. Setting up advertising campaigns, moderation and launch
4. Statistics, “low impressions” status, adding negative words
5. YAN, retargeting (additional lesson optional)

Learning Scheme

At each lesson, the topic of the lesson is discussed in detail with the students. Afterwards, the student can experiment with Yandex at home. At the next lesson, the issues are discussed in detail and a new topic is studied.

Graduates

At the moment, more than 50 people have completed my courses.

Upon completion of the training

Course participants graduate with a ready-made, fully configured Yandex search advertising for their own site, which is developed during the training process.
That is, you can pay money to a third-party specialist for the setup, or for the same money:
+ take the training
+ set up your own advertising
+ and master all the intricacies of the setup.
This will help you:
+ independently conduct advertising campaigns,
+ understand where and how advertising funds are spent
+ or hire a competent advertising specialist for your company.

Training Cost

It's individual training. You can see the current prices here -> Price
You can find out more details and sign up for training via WhatsApp: +7 (920) 154-26-56

Detailed program

I. Advertising technology basics. Collecting keywords for launching advertising

• Main traffic channels
• The difference between contextual advertising and SEO
• Yandex variability, adding new functions, unexpected surprises
• Advertising launch stages
• CTR and conversion
• Semantic core, collecting keywords
• Yandex.Wordstat
• Artificial semantics, parsing

II. Writing Ads

• Search and YAN - what's the difference
• Relevance
• Website for traffic
• Yandex.Metrica
• Registration and first campaign in Direct
• What does an ad consist of

III. Setting up advertising campaigns, moderation and launch

• Browser and Direct Commander
• Campaigns -> Groups -> Ads -> Phrases
• Display regions
• Setting up a time target
• Negative words
• Search and YAN in settings
• Choosing a strategy
• UTM tags
• Filling in all fields (title, text, link, business card, etc.)
• Uploading keywords
• Choosing bids
• Limiting the daily budget
• Moderation. Tips and tricks
• Communicating with Yandex technical support

IV. Statistics, status "few impressions", adding negative keywords

• Analytics
• Data from the first impressions
• Removing the status "few impressions"
• Adding negative keywords

V. YAN, retargeting

• Yandex Advertising Network. Banners
• How does it work?
• How to set it up?
• Copying advertising campaigns

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