It's everywhere!
It's too pushy and that's why she's annoying!
It's trying to sell me something I don't need!
It's trying to sell me something when I don't want to buy anything at all!

I'm talking about modern advertising.

Every two posts in my feed, they try to sell me some kind of crap. I pause YouTube and a window pops up. I'll step away from the same phone, for example, to wash the dishes after eating and I hear an ad start, which I can't skip because my hands are wet. They make fake crosses on websites and in apps - you try to close the malicious banner and follow the link. Poor young boys with business cards on the streets, which you take out of pity and have to take to the nearest trash can. How many calls and mailings make me go into my mail and messengers, spend my time and check - is there anything important there for work or from loved ones. What's there, in the mountains of Almaty, I want to form peaks and a huge Samsung logo on the slope always gets into the frame!

It's infuriating!

And most importantly, personally, I click on advertising that is really interesting to me at the moment about 0 times out of 10, i.e. never.

No matter how smart advertising services would like to present us, which look for the interests of the audience, etc., etc. - it still works poorly.

At the same time, I myself promote my services on the Internet and sometimes I need the same advertising to tell new clients about myself.

I am between two fires - I see terribly working advertising and at the same time sometimes I need it.

What should I do?

My life is closely intertwined with work, creativity and events that happen to me. And I just talk about everything on the pages of my social networks, I do not deceive, do not embellish, I experiment with photos, videos, text styles. Any subscriber can always unsubscribe if he is not interested and tomorrow he will not see me in his feed. I myself am interested in scrolling through my social networks into the past, reading old thoughts. I share what is interesting to me. And at the same time, my social networks are part of my advertising strategy. And even this is understood by people, often turning to me for advice on promoting their services.

The second channel is real advertising - advertising in search engines. There is a method of displaying advertising only if a person enters a specific search query into the search and only in this case will he see my advertising. That is, a person needs help right now and I tell him about myself. He does not see me in the feed 100 times, I do not impose myself and disturb him - no, he sees me only when he searches for me.

Understanding the principle of operation of different advertising techniques and at the same time being on the other side and seeing bad, intrusive advertising - I try not to step on other people's rakes and not to irritate anyone with my promotion methods. I think if all entrepreneurs have a desire to understand advertising more deeply, not just pay money to a marketer who works half-heartedly, but understand the principle themselves and make advertising necessary, then the Internet will become cleaner, and clients and businesses will find each other more often and without negative emotions. Good luck to everyone!

Location: Almaty