My great love is photography. And I must say, I do not just take amateur photos, on the contrary - I create photos of the "Pro" level. Accordingly, I have accumulated a large knowledge base on promoting myself and my services in this area.
First, there will be channels that work specifically for a photographer. Despite this, you can find their analogues that work in your field. Next, I will share universal channels, some of which you have heard about many times, and some are not at all obvious.
For each channel, I will make a note P or F, which means whether it is paid or free.
And I will start with three things that will quickly and accurately bring results.
Must-Have Activities for a Photographer
- Daily posting on social media (there should be a post with your photo work every day on social media) F
- TFP shoots (organize 2-4 shoots per month to always have unique content) F
- Collaborations and partnerships with people from the industry, such as presenters, makeup artists, photo studio owners and wedding restaurant administrators (you need to make it so that they recommend you to their clients, and in return, you will recommend them) F
Unique Channels for Promoting a Photographer in 2024 year
- Do your job well so that clients recommend you - so launch "Sarafan" F
- Gorko.ru F
- MyWed.com F
- hh.ru - you can find a job or part-time job F
- Offer photos to thematic groups in social networks F
- 500px F
- Behance F
- Unsplash F
- Pinterest F
- Photostocks F
- Participation in competitions F
- Offering your work to magazines F
- Exhibitions F P
- Sale of presets F
- Sale consultations on photography and technology F
- Training video course on photography or processing F
Universal promotion channels
-
Learn P F
(The more you know - the better you work! And this affects everything else) -
Website + SEO P F
(Writing articles with useful information, thematic selections, tops, ideas) -
Yandex.Direct + YAN P
(Advertising) -
Google.Adwords P
(Advertising) -
Yandex.Directory F
(Place your organization and it will become available in maps) -
Yandex.Services F P
(It is possible to simply place it or advertise your services) - Google.Business F
-
Yandex.Zen F
(Write unique articles or duplicate from the site to attract attention to yourself) -
Avito F P
(Place free ad or use the promotion services on this platform) -
Vkontakte personal account + group F
(Daily posting, stories about work/about yourself/about life) -
Instagram F
(Daily posting, stories about work, about yourself, about life) -
Facebook F
(You can create unique content, or repost from Instagram) -
Odnoklassniki F
(You can create unique content, or repost from Instagram) -
Targeted advertising P
(Instagram + Vkontakte) -
Advertising with bloggers and in publics P
(Instagram + Vkontakte) -
Inviting to Vkontakte F
(Send out a friend request, so your account will grow quickly. But there is an official limit, no more than 40 requests per day. I would recommend to do no more than 10-20 pieces) -
Mass following, mass liking, commenting on Instagram F
(I think it is better to do this now without services, i.e. manually, just be active on social networks. You can get banned for services) -
Happy birthday greetings on VK F
(This social network has a birthday reminder function. You can send congratulations to your friends with a gift in the form of some kind of advantageous offer) -
Tiktok F
(A popular social network, create an account there if your target audience is there) -
Youtube - channel F
(Most often in photography, YouTube is used to sell some training packages) -
Freelance platforms F P
(In photography, you can get orders for retouching here) -
Re-offering services to lost leads F
(Keep statistics on requests. If a person contacted you with a request, but did not order, then you can remind him of your services after some time) -
Selling through partners for a percentage F P
(They should recommend your services in exchange for a percentage or your mutual recommendations. In photography, these can be makeup artists, presenters or photo studios) -
Profi.ru F P
(Post your services here too) -
Attending offline events F P
(Be more active, attend city events/seminars/master classes - meet people and tell everyone about yourself and your services) -
Work with people F
(This way you will make new acquaintances and connections. A cafe or coworking space will do) -
Activity chats and direct mailings on Instagram !!!
(I don't recommend doing this!!! Activity chats work poorly and slowly, and mailings generally irritate the audience) -
Cheating subscribers on social networks !!!
(I don't recommend doing this!!! Your account will simply die from a dead audience)
Don't forget to keep statistics on subscribers/site visitors/requests/clients/income/expenses, then you will understand whether your actions are effective or not.
Now you know me and know what I do. If you need a website, advertising setup, content for social networks or need training in Internet technologies - write to WhatsApp, I am always in touch: +7 (920) 154-26-56
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Andrei Zviagintsev
I have been creating and promoting websites for 10 years. I have been taking photos for 6 years. I teach, consult, make a blog and travel