3 Free, Working Ways to Promote Your Nail Technician in 2025

Just apply them and customers will come to you themselves.

The first way to promote nail services

Register TikTok, YouTube, Instagram and VK;
Buy a tripod with the ability to shoot above the desktop or from the side;
Put the phone on the tripod and charge;
Shoot the entire process in timelapse;
The cover photo is the final result;
Publish the video on all social networks, put a geotag and hashtags with the city and manicure.

Suitable tripod options:

3 Free, Working Ways to Promote Your Nail Technician in 2025

And they are googled by the request «smartphone tripod for horizontal shooting»

You make publications with timelapse 1-2 times a week for 6 months. After some time, the videos will start collecting views and clients will appear.

That's it! We could have finished here, but...

The second way to promote a manicurist

Want it faster? There is a second way that can be implemented in parallel. It is called inviting. You need to find accounts or groups of other manicurists in your city and start subscribing to their subscribers (or adding them as friends). About 10% of those you subscribe to will subscribe to you in return. The account will grow, new clients will start appearing. The logic here is this: if a girl is subscribed to your competitor, it means she is interested in manicure services, which means if
a) she sees better quality or service
b) better price
c) or you are closer to her home
then she will want to come to you for a manicure. And then it's a matter of technique - you just need to please her!)

Important nuance: Don't overdo it with subscriptions! Social networks have restrictions on suspicious activity, i.e. if you subscribe to other people too many times in a short period of time, your account can be banned. A universal safe rule is to make no more than 30-50 subscriptions per day, preferably not in a row, i.e. subscribe to 10 people, wait a bit, do other things, then 10 more, etc.

And the third way of promotion, which also needs to be done in parallel with the first two:

Look for models in your city who meet the conditions:
1. Pleasant appearance, beautiful and healthy hands
2. At least several thousand subscribers
Offer them a free manicure in exchange for them tagging you in their account with a laudatory post. Naturally, after all the procedures, take a photo of her hands, you can even take a girl from the waist up, use your imagination - take several different photos that you can use for your portfolio. And don't forget to take a timelapse!) Don't be shy about writing your offer to strangers! Imagine if you had received an invitation for a free manicure a couple of years ago - would you have been upset?) Of course not! And the models will react in exactly the same way. And if suddenly you didn't get an answer or were refused - don't worry. A person may be in a bad mood, busy, or have some other problems. Normal statistics - out of 10 sent invitations for procedures, you will receive 1-2 consents. If there are more consents, then know - you are just a smart girl!!!)

Important nuance: Take pictures of dry hands! Many masters treat clients' hands with various products after procedures, of course, such hands look greasy in the photo. And this is not the product that the client wants to get for their money. Such photos just look unaesthetic. In everyday life, a girl has dry, clean, beautiful hands that others see - and this is exactly the product we show and sell to our clients through our portfolio. If you can't take pictures of dry hands immediately after the procedures - ask the model to take pictures of them at home, show examples of beautiful photos or, as a last resort, come to her yourself or invite her to your salon in a couple of days. (by the way, you can agree on this in advance when you discuss the terms of a free manicure).

Good luck! The main thing is to just do it and success will come!

I invite you to my Telegram channel, here you will find a lot of useful information on promoting your services: @zvandrei_channel

And if suddenly you have questions, you need help with promotion or consultation - write to me on WhatsApp:
+7 (920) 154-26-56

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go back 19 / 01 / 2025

Andrei Zviagintsev | Photographer, Traveler, Web developer

Hello, my name is

Andrei Zviagintsev

I have been creating and promoting websites for 10 years. I have been taking photos for 6 years. I teach, consult, make a blog and travel

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