Imagine the situation:
You wake up calmly in the morning, you know that today you have two online consultations at 11:00 and 16:00. Tomorrow the plan is a little different - you need to set aside about 40 minutes of time, sit down in a comfortable chair and write an article on the topic "What to do if your husband is moving away?". And the day after tomorrow you have a day off, you go to the cinema with the kids.

Everything is simple and clear. You work in your profession, you do not worry about attracting clients, because you know how to find them on the Internet. And most importantly, you do not work yourself to exhaustion, but distribute your time between work and personal life in a standardized manner.

You see, I have found an approach to you. There is a way to understand the client, delve into his problems and share the solution. In the same way, I will teach you to find an approach to your clients. Let's go..

And now I will immediately share with you a working strategy for promoting the services of a psychologist. You can use it and work independently, or you can contact me - I will help.

Strategy for promoting a psychologist

If you do not want to read the entire article, then I will say right away - a psychologist can only be promoted with content - good + useful + relevant. Choose a platform for publications, shoot videos and write articles on the right topics and the audience will come to you itself. And if you want to know the details, then read on, I will tell you everything!

There are five platforms that provide coverage:
1. YouTube
2. Website (via Yandex and Google search engines)
3. TikTok
4. Vkontakte
5. Instagram

These platforms are arranged in order of simplicity and effectiveness of the set of coverage for your content. YouTube, website and TikTok are at the top. You can publish content on them that potential clients will search for on these same platforms. Plus, these three platforms still provide organic coverage, i.e. the content will collect views even if you still have few subscribers. In addition, you can advertise your content on these platforms (except TikTok), thereby helping clients find you faster. Some of them are effective in some countries, some in others.

A small remark: Everyone talks about the CA (target audience) and many run into it, but it appears to you itself, because you make content that is already being searched for by the very people you need.

Instagram and Vkontakte. These platforms are very oversaturated with authors and it is much more difficult to collect impressions on them in 2025. But advertising works on them (Vkontakte in the Russian Federation, Inst outside of it). According to my observations, Vkontakte is now giving priority to large bloggers, luring them from YouTube, thereby creating difficulties for small authors. But you should not neglect these platforms!

Now the most important thing is content. Look for people's problems that they come to search for:
Get your ex back
Find a husband
How to communicate with your mother?
I argue with my mother-in-law
How to get out of depression?

Where to find these queries:
1. Brainstorm, use the experience of queries from other clients
2. Analyze competitors' sites (other psychologists)
3. Yandex Wordstat и Google Trends (services show how many people type the required query in the corresponding search engines)

As an example, let's look at Yandex Wordstat - you can enter the query «вернуть бывшего» ("return ex") and see the result:

Can you imagine how many thousands of people search for answers to this question on the Internet every month! And these are all your potential clients.

Another example:

And also:

I think you can find quite a few suitable problem-queries without me. But there is one nuance - the content needs to be tested: publish - see the effect (is it popular or not). Even the best post on a relevant topic may not appeal to the audience, because many video materials may have already been filmed and articles written about it. Look for what works well and is rarely found among competitors. And you don't need to be afraid that you will reveal some "universal secret" of your profession - there will always be those who are not ready to pay and those who need to talk personally with a good specialist. Therefore, publish useful and honest information.

You need to find hot topics, collect the first traffic on them. And then, if necessary, advertise them. At first, advertising can be a good support. By the way, I can teach you how to set up advertising in Вконтактеand Яндекс.

IMPORTANT POINT: Promoting your services is a long-term job. That is, get ready to do it constantly. You can't do something once and forget about it. But there is one very good news - constant work on your personal brand has a cumulative effect, the longer you do it, the easier and more successful things are!) But focus on 4 - 12 months of regular work, after that you will be able to see significant results.

It works like this: More videos shot -> Better in front of the camera -> More interesting storytelling -> People subscribe more often -> Account grows -> More coverage -> Less advertising costs

To summarize: Choose a platform for promotion (preferably several at once) -> Look for relevant topics for your audience -> Shoot videos or write articles on them -> Communicate and interact with subscribers. That's it!

This strategy will provide a regular flow of requests for consultations. Some will think that you are working for them for free, and someone will be happy to pay you. Of course, we are more interested in the second group. But you shouldn't just refuse the first one either: You can refer people to articles (or videos) on topics that interest them, and if they still want individual help, then feel free to offer to contact you for a paid consultation.

P.S.: Think over your pricing policy so that all your services have a fixed price list, which you can quickly provide upon request of any potential client. In this area, sometimes you can arrange a free call to get to know each other, where you can confirm your professionalism and establish a trusting relationship with the client, after which you will draw up a plan for paid consultations.

Good luck to you!!!

And if you want individual help in developing a strategy, promoting services and working on content, contact me on my personal number in WhatsApp: +7 (920) 154-26-56 - I can not only take on specific promotion tasks to relieve you of additional burden, but also teach you useful Internet technologies for promoting services.