Today I will try to describe in as much detail as possible the technical specifications for the management and promotion of one social network. Everything will be straight to the point - copy and adapt to your needs. Let's go!)

Requirements for the work of an SMM specialist

I wrote it the way I would compose it for myself using specific tasks as an example.

1. Which social network will we work with?

Instagram, the account was created on 01.11.2021, at the moment the account has 10 subscribers.
Link to the account @happy_english

2. Business area

English courses

3. Goal

Attracting customers through this social network, increasing sales.

4. Target audience

No target audience analysis was conducted. (If it was, please attach a file with a description)

5. Competitors

No competitive analysis was conducted

6. Account design

There is a logo and corporate style. The account design and publication of articles are planned in a similar style

7. Work tasks

- Competitive analysis, compiling a list of competitors (yes/no)
- Developing a promotion strategy (yes/no)
- Target audience analysis (yes/no)
- Working out the types of published content (yes/no)
- Creating photo and video content (yes/no)
- Writing articles (yes/no)
- Launching advertising campaigns, testing hypotheses and analyzing their results (yes/no)
- Organizing the team, if necessary - copywriter, photographer, videographer, designer (yes/no)
- If there is no team, what functions are required - copywriter, photographer, videographer, designer (select) - Statistics and analytics, compiling monthly reports on completed tasks and promotion results (yes/no)
- Communication with account visitors - responding to comments, asking questions in direct (yes/no)

8. Regularity of publications

- Stories: every day
- Post: 3 times a week (Mon, Wed, Fri)

9. Advertising budget

The amount we are ready to spend on the first months of promotion is 300 dollars (excluding your work). Then we will adjust the budget, depending on the indicators. We are ready to discuss the cost of your services.

10. About the company

Link to the site, email, other social networks, contact information

You can download the technical specifications here.